In the sinking market below the third line with a population of over 900 million, Chinese households are accelerating "smart evolution." The sinking market has surpassed first- and second-tier cities to become the main consumer market, and they spend at least 2,000 yuan per capita on smart home products
—— "Smart Home Consumer Insights in the Sinking Market in 2020"
1. Smart home
Smart home is based on residence as a carrier, integrating automatic control technology, computer technology, and Internet of Things technology to organically combine various devices in the home and intelligently interconnect.
Through centralized management, smart homes can provide a comfortable, safe, energy-saving, and humane family living environment. Meet the individual needs of "people".
2. The market heats up
In 2020, when the epidemic is raging and consumption is generally shrinking, the shipment of smart home equipment will still reach more than 854 million units, achieving a year-on-year growth of 4.1%. Experts predict that global shipments will exceed 1.4 billion units in 2024, with a five-year compound annual growth rate of 14%.
This is mainly due to the smart home market's excellent response to the epidemic in 2020. The recurrence of the epidemic and the expansion of the home office model have made people realize that smart devices can greatly increase the happiness in home life. It can be seen that the services provided by smart homes attract consumers with long-term effects and a certain degree of risk resistance.
3. Industry Dilemma
Smart home has developed from 1984 to today. Although it is in the process of continuous development, it is also quite controversial. The biggest difficulty lies in the allergic reaction of the household industry and the Internet.
Smart home includes all the intelligence surrounding the family: system integration, smart door locks, smart home appliances, home theaters, smart building electrical, smart communities, service robots, and so on. But to truly achieve "smartness" is definitely not connected to a wifi. Connecting air conditioners, washing machines, and light bulbs to the network is all right.
The core of intelligence lies in "understanding you". This is inseparable from the organic combination of home equipment, Internet of Things and service awareness.
It is precisely because of the lack of integration that the current APP crowds of various home appliances are dancing, but consumers still cannot reap the convenient dilemma they imagined. Therefore, although the market is now enjoying the dividends of the times, consumers are still looking forward to the overall upgrade of the industry.
4. Solution
The core problem that smart home companies need to solve is still the user's sense of use. To allow users to return to real convenience, it is necessary to combine hardware with content and services.
Among them, high frequency and high transmission rate connectors are essential. They can optimize smart home devices driven by the Internet of Things/M2M, and are key components for stable operation, sensitive response, and cross-device collaboration.
The multi-terminal collaboration and application expansion required by the current smart home market means an increase in the demand for customization of connectors. Compared with "standardized" connectors, customized connectors can better establish technical barriers for customers in the fierce market competition and ensure product competitiveness.
This requires a connector company with sufficient R&D experience to provide innovative and reliable systematic connection solutions.
Facing the increasing demand of customers and the market, TXGA, which has 15 years of connector production, research and development and sales experience, can provide you with more reliable connector products.
We take the product as the axis and form a professional project team to provide customers with one-to-one technical support. From the development plan to the termination plan, TXGA can meet the diversified customization needs of customers through collaborative research and development with various departments, and build the technological cornerstone for the development of the industry.
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